Dry Shampoo Market Overview
The Dry Shampoo Market will obtain a USD 65.6 bn and a CAGR of 8.2% between 2020-2030.
Over time, the global market has changed. The need for dry shampoo is driven by a fast-paced lifestyle, the desire to always appear nice and refreshed, and young people's preferences in beauty. The market is filled with several well-known brands that satisfy consumer desire. In the past, only professionals and models used dry shampoo. However, it seems that individuals would want their man to be polished and presentable every day in the modern day when everyone on social media poses as a model. Dry shampoos are a key item for those who are constantly on the road and enjoy traveling.
Additionally, dry shampoo is in demand because new aesthetic standards are emerging, and even males use cosmetics. The dry shampoo market research report is seeing increased demand as male usage of them becomes more commonplace. In addition, many businesses have recently joined the market due to the sizeable market for personal care and beauty goods with its wide target segmentation. As a result, the market's competitiveness has been increasing and will continue to do so. The market as a whole is a highly competitive environment with significant stakeholder profits.
The global shift in population lifestyles is anticipated to fuel the market value expansion for medicated personal care products. This market is driven by the aging population and the rising prevalence of chronic conditions, including eczema and psoriasis. Additionally, the market for medicated skincare products has expanded due to the rising demand for organic products.
Dry Shampoo Market: Competitive Analysis
Highly competitive, the dry shampoo market appears fragmented with the presence of many notable players. To gain a larger competitive share, these players adopt strategies such as mergers and acquisitions, collaborations, expansions, and product launches. Continually changing consumer preferences promote the demand for innovative products such as dandruff special, thick and long, ayurvedic, medicated, herbal, and so many others. Industry layers are always ready to invest time, efforts, and money in the R D required for further formulation. They also try to expand their businesses' and global footprints through strategic partnerships, collaboration, mergers and acquisitions, and others.
Major Players:
Players leading the global dry shampoo market include Unilever Plc (UK), L'Oreal SA (France), The Estee Lauder Companies Inc. (US), Procter Gamble Company (US), MacAndrews Forbes Incorporated (US), Shiseido Company Ltd. (Japan), Pierre Fabre (Paris), LVMH Group (France), Church Dwight Co., Inc. (US), Coty Inc. (US), Henkel AG Company KGaA (Germany), Kao Corporation (Japan), Lush Australia (Australia), Pierre Fabre Dermo-Cosmetique USA, Inc. (US), and Cult Beauty Ltd. (UK), among others.
Market segmentation
The dry shampoo market research is divided into different segments.
By types
- Deodorants
- Body powders
- Antiperspirants
- Hand sanitizers
- Feminine care
- Others
By beauty care
- Shampoos
- Oils
- Gels
- Soaps
- Moisturizers
- Others
Regional analysis
The regions included in the dry shampoo market for medicated personal care products are North America, Europe, Asia Pacific, and the rest of the globe. North America is predicted to dominate these areas worldwide over the projection period. The market in this area is heavily invested in spreading knowledge about the value of leading healthy lives. As part of the newly emerging geographic context, the United States is anticipated to have a considerable CAGR. The second-largest economy for dry shampoo market share for medicated personal care products is predicted to be Europe.
Recent developments
In 2019
The launch of PURITO Centella Green, a range of vegan-friendly derma cosmetics products, was announced by the South Korean company PURITO in February. This new product range focuses on customers with sensitive skin and the growing consumer demand for ethical and environmentally responsible cosmetics.
In 2020
The WATERLESS hair care line, a new retail hair care brand from Procter Gamble Co., was introduced in 2020. It has a super-lightweight foam dry shampoo and a residue-free dry shampoo spray, and it provides all women's diverse hair care demands without the need for any water.
In 2022
America's Dry Shampoo brand, BatisteTM, launched a relationship with six female brand ambassadors in January 2021. The collection of diverse women includes a professional athlete, an entrepreneur, and notable content producers. These BatisteTM supporters will act as brand ambassadors by disclosing their various beauty regimens and advice on how to feel instantly refreshed in between washes.
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