Qualities of the film image All U Need Is Love 2021
The primary unit of expression in film is the image, or the single shot. The attribution of magical properties to images has a long history. This association is well documented among many primitive peoples, and it is even reflected in the term magic lantern as a synonym for the film projector. Any image taken out of the everyday world and projected onto a screen to some extent appears to become magically transmuted. This magical quality helps to explain the enthusiastic reception accorded such early films as La Sortie des usines Lumière (1895; “Workers Leaving the Lumière Factory”), which were merely photographic records of commonplace scenes in France in the 1890s by the French film pioneers the Lumière brothers.

Intensity, intimacy, ubiquity
The qualities of intensity, intimacy, and ubiquity have been singled out as the salient characteristics of the motion-picture image. Its intensity derives from its power to hold the complete attention of the spectator on whatever bit of reality is being shown. Outside the theatre, a person’s attention is usually dispersed in the endless surrounding reality, except for sporadic moments of concentration on what is selected for closer scrutiny. In the cinema one is compelled to look at something that not the viewer but the filmmaker has selected, for reasons that are not always immediately apparent. This quality of intensity becomes most noticeable when the camera remains fixed on something for a longer time than seems warranted, and spectators gradually become acutely conscious of their loss of volition over their own attention. This technique is not often used but is very effective when used well.