Internet Marketing is growing by the day. In such a situation, it is not enough for a business to have just a website. It is important for this website to be visible to the users and appear in search results when users search for related keywords. With so many companies and websites selling the same products or services as your business, how do you make sure that you get noticed and get more business?
This is where Search Engine Optimization (SEO) comes into the picture. Many companies are incorporating SEO into their marketing strategies. This raises one more question. Is In-House SEO better or should you Outsource the SEO of your website to an agency? What are the pros and cons of getting the SEO of your website done In-House as compared to outsourcing your SEO needs?
Both In-House SEO and Outsourcing SEO have its pros and cons. Each company needs to look into both these models and then decide based on their needs. Pros of In-House SEO 1. An In-House SEO expert will know your business well and hence will understand the nuances of the company and its challenges as well. 2. Doing your SEO In-House gives you complete control over the strategies and their execution. The SEO expert can be contacted immediately for any changes since he sits in the same office as the other members of the company.
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