For the cosmetics industry, from the past when the channel was king to the e-commerce era, to the current micro-commerce market. It can be said that the cosmetics market is undergoing great changes. In the past channel market era, the sale of a cosmetic product was directly linked to the packaging of cosmetic bottles. The packaging design and importance of plastic cosmetic bottles have begun to be as important as their own raw materials, and it is also very important to build a good brand. The birth of a brand requires us to have different ideas from other brands. So what brand concept and what should a good cosmetic bottle brand need?
- Have its own characteristics. Good cosmetics packaging materials do not necessarily need to be expensive. The best example is acrylic. When it comes to it, people will know its characteristics, that is, the appearance of the glass is made of plastic material. This is the reason why it can create its own brand.
- Enter the mid-to-high-end cosmetics market. This will undoubtedly enhance the quality of your own brand.
- It conforms to the characteristics of the current cosmetics. For example, if some manufacturers produce fresh and green cosmetics, their products must be matched with each other on the packaging and then packaged according to their own brand characteristics. For example, the fresh version can be packaged in light green, simple printing, and more distinctive but not fancy styles. Moreover, if it shows mature charm, it can be packaged in dark purple with assembly lines. In short, it is the packaging. To fully demonstrate the characteristics of this product.
- Now with the development of the market, the mainstream sales channels of cosmetics are changing. In this context, cosmetic bottle packaging began to shift from focusing on appearance to focusing on the inside. In this context, cosmetic bottle packaging began to pay more attention to the transformation of function and practicality. For cosmetic bottle manufacturers, also need to change their design concepts to meet market development.
No matter how small things are, they can be branded. In the past, cosmetic packaging bottles were not valued by people. However, due to the changes of the times, this phenomenon has quietly disappeared. Now it is an opportunity. The future cosmetic bottle market will definitely be large and small. Occupied by small emerging brand bottle manufacturers. Taizhou Jinfu Packaging Technology Co., Ltd. is a supplier of Plastic Cosmetic Bottles, providing Plastic Lotion Pump Bottles and PET Shampoo bottles all year round. As well as 250ml Plastic Lotion Bottle special products, you are welcome to consult if you need them.