Tourism Spotlight: How to Host a FAM Trip | 62ABOVE
A long-standing public relations approach has been media familiarisation visits (also known as FAM tours). FAM excursions are a wonderful method to get media enthusiastic about your client, whether it's inviting them to explore your destination and uncover its hidden beauties or bringing them to stay at your new (or not so new) hotel and learn everything it has to offer. And, more crucially, document them.
More info :- https://62above.com/tourism-sp....otlight-how-to-host-