Cloud Broadcasting Solutions Market Expected to Witness a Sustainable Growth

Cloud broadcasting is a cloud based content delivery model in which Over the Top (OTT) television services are distributed through a cloud platform. With the globalization of the broadcast industry, content broadcasting has become more expensive and complex over time. Broadcasting companies use globally distributed teams and content including animation, graphics, video, and audio to serve geographically diversified viewers. But larger the audience, the more difficult it is for broadcasting services providers to manage the global operations cost effectively. Further, traditional broadcasting channels such as optical fiber and satellite are extremely expensive options. Nonetheless, proliferation of internet has made it possible to deliver required content on various platforms including OTT, DTH (Direct to Home), VOD (Video on Demand), IPTV (Internet Protocol television), and mobile. In cloud broadcasting, instead of streaming everything through satellite, media assets such as audio and video files are stored on cloud for further distribution.

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