How To Design Great Board Game Packaging



If you were asked who Uncle Milburn Pennybanks is would you know? Unless you’ve got a mind for fun facts, the answer is, probably not. And yet his face is recognisable the world over. This is all down to great board game packaging. To you and me, he is more commonly known as ‘The Monopoly man.’ Get more news about https://www.fulampaper.com Packaging Boxes White Board,you can vist our website!

When it comes to a board game; packaging is everything. The entire brand of a board game rests upon its (usually) colourful box and unique design. And in Monopoly's case, on a well-known game character.

Monopoly's red and white logo and fictional brand ambassador, have become a huge part of the overall image of the Monopoly brand. It is integral that a game's packaging helps to create that brand.
The box is usually as small and compact as possible, while still being able to hold all of the contents of the game and the board itself. After all, why have an unnecessarily big box if it can be made smaller? However, some box styles will suit better to particular types of game; like Jenga for instance, where the box reflects the tower of bricks.

Attractive/ unique design:
The design and motif have to be as attractive or unique as possible to entice the game player in. Whether on a bookshelf at home, or on the shelf of a toy store; if the box looks dull, people's gaze will pass over the game.

Be Informative:
The board game box has to convey a certain amount of information about the game. A catchy tagline, a recommended age and the number of players needed, for instance. It also has to convey information about the theme of the game itself.

Once it has ticked those 3 boxes, your board game packaging can pretty much take on any form.

And yet, most seem to adhere to two very basic box styles: games that come in cardboard boxes with lids, and games that come in small cardboard boxes with fold ins.

The second option is perfect for travelling editions of games. Usually containing a set of cards as opposed to a full board. More on that later.
These boxes are (two-piece) product boxes with lids. A base box containing your board, instructions and game pieces. With a lid, that has the name of game and your main design, printed onto it.

The cardstock material of these boxes makes them fairly light- and cheaper than more heavy-duty boxes. These boxes are also great for children’s games, where the card is softer and lighter for little hands.

Two-Piece Rigid boxes
Some games, however, have fancier packaging, as a way to distinguish them. The games that want to give off an air of elitism. Sophisticated games, for sophisticated players. Which of course, need sophisticated packaging to match.

In this category, we put ‘Trivial pursuit’, ‘Articulate’ and ‘Who Wants to be a Millionaire?’ Games that require intelligence on the part of the player, in order to win. These games are often packaged in a more durable, heavyweight box. Something which (quite literally) adds weight to the game itself.

Furthermore, games that require knowledge rather than luck or cunning, often arrive in square boxes as opposed to rectangular boxes. A further way to distinguish them.