You must have put in a lot of effort to decide what you will be selling, who will be your target audience, how you will reach out to them, how you will market your business, and how you arrange funds, but now you need to think about the name. It seems the easiest job, but it is not. You do not just have to name your business, but you need to see if it justifies your business.

The name you choose must reflect your business. For instance, if you are running a food company, you will choose the name that easily tells your target audience that it is a food business. It must be easy to remember. You can easily connect with your customers when you choose the right name.

Tips to follow while naming an online store

Here are the tips to consider while naming your business:

Choose a name that describes your business

Your customers should be immediately able to tell what you are offering after coming across your name. You can pick a general or specific name depending on your selling items. For instance, if you have an online store selling nutritional supplements, you can name your store “Nutrition store.” This is a specific name of your business.

It clearly tells that you sell nutritional supplements. However, if you have multiple types of products that you sell related to health and fitness, like dumbbells and other accessories, you can choose the name “fitness store”. You will have to choose the name of your store carefully. It is not just supposed to be reflecting your business, but you also need to ensure that it is unique. It must not be confused with the name of other businesses.

Emphasise choosing a generic name

You should not set a specific name even if you are selling one type of product. For instance, if you are just selling nutritional supplements, you do not need to be specific with the name of your business. This is because you will likely add more products to your product line.

For instance, if you add new products related to health and fitness, you will find that people get confused about your business. For instance, if you offer cleaning services, you can choose the name of a business, like an optimal cleaning service canter.

This is a general name. It does not tell what kind of cleaning services you offer, but it clearly signifies that you sell cleaning services. This will make it easier for you to attract even those clients who are not sure what they want to buy.

Think of a catchy name

Your business name should be unique, and it must be catchy. It will help your customers remember your name. Though you will have a domain that your users can use to find you, not everyone remembers it. If you have a catchy name, they will just type your name to land your website. There are some ways to make a catchy name. For instance, you should use the initial letter of a two-word name same.

People can easily remind such names. You can also pick two rhyme words. This also ensures that your customers can easily remember your business name. Everybody is able to think of their business name, but a few of you choose a catchy name.

You may ignore the importance of having a catchy business name, but you may lose a lot of customers without it. Most people do not remember URLs, and when they want to buy something, they will leave you and go to your competitors. Try to choose a catchy name. Make it unique and indelible.

Get ideas

You will have to brainstorm to come up with a new name for your business. It is not that easy to think of a catchy and unique business. Once you have chosen the name, you cannot change it. This will be used in all of your documents.

Therefore, you should try using some tools like a name generator. You just type that you want a name or title, and then it will give dozens of ideas. You do not need to copy them, but you should get an idea from the suggestions. You can generate several words by using those suggestions.

You should take the suggestion of someone else too to know if the name picked by you sounds interesting and can be easily remembered. Ask a couple of your friends as they can suggest you from a user’s point of view if it is catchy enough. You can also ask for their input.

Their suggestions may come in handy. You will need to tell them about your business so they can give you some useful suggestions. Take the help of a marketer if you are not convinced with your ideas. They will likely suggest to you better ideas. However, this will cost you some money.

You can take out a fast loan with no guarantor to meet this cost, but ensure that you get great ideas about your business name. At the time of borrowing money, be careful about your repaying capacity. Deciding on a catchy name is essential, but it does not mean taking on a debt that you can pay off on time.

Otherwise, you will have to shut down your business before getting it off the ground. Borrow money from a reputed direct lender in the UK.

Use the name of your product.

Some online storekeepers can choose the name of their product as their business name. If the name of your product is itself like a brand or known to people, you can use this name of your product. For instance, if you are selling apparel made of a particular fabric that is widely known, you can keep your store name based on that fabric so everybody gets to know what you are selling.