The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the mayonnaise industry in any manner.
Mayonnaise refers to a white, yellow, or pale-yellow colored, creamy, smooth, and thick paste prepared from egg yolks, vinegar, oil, lemon juice, and several seasonings. These items are combined and whisked together at a fast pace to achieve the desired consistency. Mayonnaise is rich in vitamins K and E, which helps in hydrating skin, promoting nail growth, maintaining cardiovascular health, and lowering bad cholesterol levels. As a result, it is widely used as a spread for sandwiches, burgers, and rolls and as a dip with snacks. Mayonnaise is also utilized as a base to make other sauces, such as fry sauce, tartar sauce, salsa golf, rouille, etc.
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The escalating demand for mayonnaise in the food industry for preparing several food products is primarily propelling the global mayonnaise market. Furthermore, several market players are launching eggless mayonnaise, which is made by replacing egg yolk with other vegan ingredients, such as garlic, lime, mustard, and roasted eggplant, to expand the product portfolio and serve the vegetarian population as well. This is providing lucrative growth opportunities to the overall market. Additionally, the introduction of distinctive varieties of mayonnaise infused with various flavors, such as mint, cheese, garlic, BBQ, tangy pickle, tandoori, and pepper, is positively impacting the market growth. Apart from this, the increasing demand for mayonnaise owing to its numerous health benefits, such s the presence of omega-3 and vitamin E, which helps in reducing the risk of heart disease, is also augmenting the market for mayonnaise across the globe. Furthermore, various other factors, including the rising preference for ready-to-eat (RTE) food products, and the growing number of quick-serving restaurants along with the increasing popularity of western-style cuisines, are expected to propel the global mayonnaise market over the coming years.
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