Selling your home during the holidays doesn’t have to be a nightmare. With some planning and strategic marketing, you can make the most of this unique time of year.

Motivated buyers are generally shopping during the holiday season. They’re relocating for a job or upgrading to their dream home.

1. Don’t Overdo It

If you’re selling your home during the holidays, it’s important to remember that less is more when it comes to holiday decorations. You want to accentuate the features of your home that made you fall in love with it—whether it’s a beautiful view, large kitchen, or something else entirely.

Covering up these unique features with a large Christmas tree or a lot of other holiday decor can be offputting to prospective buyers and could deter them from making an offer on your home.

Another reason to avoid overdoing it is that potential buyers may have limited time during the holidays due to family obligations and work schedules. This means that showings may need to be scheduled more frequently. Fortunately, this also means that your sales timelines will likely be quicker!

2. Keep it Clean

The holiday season is filled with symbolism that many people respond to powerfully, if unconsciously. It’s important for home sellers to keep this in mind when deciding how much to decorate their homes to appeal to prospective buyers.

Decorative items should accent the home’s features rather than overshadow them. For example, a large tree covering a beautiful view or an abundance of nutcrackers and nativity scenes may turn off potential buyers. Avoid religious displays as well, as these can be a turn off to non-religious buyers.

Keeping the house clean is just as important during the holidays as it is any other time of the year. Potential homebuyers will want to be able to envision themselves living in your home, and this is harder to do when there are personal touches all over the place.

3. Make it Inviting

Many sellers worry that their home will languish on the market during the holidays. But, with a little planning and effort, your house can be a success during the winter.

For example, by making the beds with cozy plaid blankets and keeping logs in the fireplace, you can create a warm and inviting atmosphere. This will make potential buyers envision themselves spending their future holidays in your home.

If you’re considering selling your house during the holiday season, consult with a Verified Cole Realty agent who can provide advice on timing and strategy. With less competition, motivated buyers, and potential tax benefits, there are many reasons to list during the holiday season! Contact us today to get started. We look forward to guiding you on your real estate journey!

4. Price it Right

During the holidays, buyers typically have fewer options to choose from, which makes it more likely that your home will stand out. Plus, people who house hunt during the holidays are usually more serious about buying. They might be relocating for work or have other pressing reasons to move now, instead of waiting until spring.

This also means that it’s even more important to price your home right. Be sure to work closely with your real estate agent to conduct a thorough market analysis and develop an effective pricing strategy. This will help you avoid overpricing your property and losing out on potential sales. Ultimately, pricing your home correctly will ensure that it attracts the right kind of buyers — and closes quickly. And who doesn’t want that?

5. Don’t Forget About the Financing

During the holiday season, buyers looking at homes are usually serious about buying. They may be relocating for work or want to move in before the new year. Alternatively, they may be outgrowing their current home and need to upgrade or downsize. Life changes such as these can prompt the need to sell your property.

Whether you’re ready to sell your home this winter or are still considering waiting until spring, it’s important to keep in mind that attention to detail and strategic planning can make all the difference. Contact a Cole Realty Verified Partner to learn how they can help you sell your home during the holidays and turn your real estate journey into a rewarding adventure!