The global poultry probiotics market is projected to grow from USD 87.96 billion in 2021 to USD 136.55 billion by 2028, recording a compound annual growth rate (CAGR) of 6.9% during the forecast period of 2023 to 2030. Increased demand for antibiotic alternatives and growing awareness of animal gut health are key contributors to this expansion.
Market Overview
Poultry probiotics are live microorganisms that improve the gut health and nutrient absorption of birds, including broilers, layers, and turkeys. These beneficial bacteria play a critical role in enhancing poultry performance, boosting immunity, and improving feed conversion rates.
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The rising need for safe, high-quality poultry products across global markets has sparked strong interest in probiotic-enriched feed. Feed producers and poultry farmers are increasingly adopting probiotics to reduce disease outbreaks, eliminate antibiotic use, and comply with stricter regulatory standards.
The market has witnessed significant investment in research and development. Companies are innovating formulations that withstand feed manufacturing processes and improve survivability in the digestive tract. This innovation surge is helping unlock greater efficiency in poultry operations.
Growth Opportunities
Several growth avenues are opening up in the poultry probiotics landscape:
- Expansion of commercial poultry farming in emerging economies, especially in Asia-Pacific and Latin America.
- Ban on antibiotic growth promoters (AGPs) in Europe and growing restrictions in North America, driving the shift toward probiotic solutions.
- Rising consumer demand for antibiotic-free, organic, and clean-label poultry products.
- Advancements in microencapsulation techniques for enhancing probiotic stability and delivery.
Additionally, partnerships between feed producers and biotechnology companies are leading to tailored probiotic strains for region-specific poultry challenges.
Industry Drivers
Key drivers propelling market growth include:
- Heightened awareness of poultry health and food safety
- Increasing outbreaks of avian diseases requiring preventive gut health management
- Government support for sustainable animal husbandry practices
- Technological advancements in strain isolation and formulation
- Growing concerns over antimicrobial resistance globally
Furthermore, integrated poultry farms are recognizing probiotics as a cost-effective solution to enhance flock productivity while adhering to international safety standards.
Key Takeaways
- The poultry probiotics market is on a steady rise, driven by regulatory shifts and the global push for antibiotic alternatives.
- Feed additive manufacturers are scaling up production and investing in region-specific strain development.
- Small and mid-sized poultry farms are adopting probiotics at increasing rates, supported by veterinary recommendations and economic benefits.
- Live bacteria strains like Lactobacillus, Bifidobacterium, and Bacillus are among the most widely used in formulations due to their effectiveness in improving gut health and bird performance.
Major Players:
- Evonik Industries AG
- DSM
- Hansen Holding
- DuPont
- Biomin Holding GmbH
- Polchem Hygiene Laboratories
- Novus International
- Intvet Products Mfg Co.
- Adisseo France SAS
- Lactina Ltd.
- Pangoo
- Lallemand, Inc.
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Market Segments
The market can be segmented by:
Product Type:
- Lactobacillus
- Bifidobacterium
- Streptococcus
- Bacillus
- Others
Form:
- Dry
- Liquid
Application:
- Broilers
- Layers
- Turkeys
- Others
Distribution Channel:
- Direct Sales
- Distributors
- Online Retail
Region:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Regional Insights
Asia-Pacific is projected to be the fastest-growing region in the poultry probiotics market, fueled by rapid industrialization of poultry farming in India, China, and Southeast Asia. Increased consumption of poultry meat and eggs, coupled with rising concerns over animal disease control, is promoting probiotic adoption.
North America maintains a strong position due to stringent regulations on antibiotic use and the prevalence of large-scale poultry farms integrating advanced nutrition strategies. Europe also contributes significantly, particularly in countries like Germany, France, and the Netherlands, where consumer demand for natural animal products is high.
Latin America and the Middle East are emerging as attractive markets, with growing investments in modern poultry production infrastructure.
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