Marketing to Minorities


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The minority population in the United States is steadily growing. The 2000 census implies that whites make up only a little under 70% of the people with 30% being minority. This 30% of the people makes up for huge marketing potential and growth for business that have not ventured into this sector before. In 2006 Latinos alone spent $690 billion. This potential for business is unquestionably not merely one that you would like your organization to avoid on. When marketing to these groups however, it is important to keep two things in mind.

Knowing your market is a first step. Find out what different groups are enthusiastic about and how those interests relate with ethnic marketing agency your product or service. Conduct market research specific groups which are potential customers. This could be a little tricky though, you may not wish to over generalize or buy into stereotypes. There are lots of different cultures within demographics. Hispanics, as an example, originate from a multitude of different cultures, speaking different dialects with various values and traditions. Marketing which could exclude several of those groups may cause your company to loose from business and customer relationships.

Show that the company is enthusiastic about multicultural groups. Including multicultural models in pictures on your own website and marketing materials is a good first faltering step to showing you're enthusiastic about creating multicultural relationships. A step further may be to operate ads in publications and television that runs in other languages. Be mindful translating to the language; phrases that could be widely known in English mightn't make any sense in Hebrew or Chinese. Likewise, certain colors or gestures may mean one thing in western societies but something completely different in other cultures.

Get involved with communities. This piece of advice is not necessarily specific to minorities, people love to see businesses take a pastime in their community. However, getting associated with a specific community will spark fascination with your company by that group. Weather your company chooses to try the Asian or the German community in your area, those groups will notice. While getting involved might take a little time and effort the advantages greatly outweigh the costs. Think of it these important points

• becoming active in a residential district is free advertising, people will receive a possiblity to see your company and uncover what you're about
• companies can meet potential partners in the commercial world, often companies will take part in an event where other programs are recognized to participate
• it may be eligible for a tax write off... and who doesn't require a tax write off these days?

Getting involved in the community lets people know you care, and might help foster fascination with your company.

Creating a database might help when marketing toward minorities. Tracking customers and how they communicate with your organization is a good methods to being to understand what they're enthusiastic about, when they're usually enthusiastic about it, and why they choose your company over others. This valuable information might help cater your marketing efforts to groups you know happen to be interested and have a requirement for your product.