Even in today's virtual world, it's too early to write an obituary for cold calls. The ideal scenario would be if your phone receiver wouldn't go silent and customers were standing in line for your product. Cold calls in your business would be a great addition to boost sales.

In fact, according to a recent survey, 60% of the more than 1,000 senior IT industry executives surveyed said they made an appointment or attended an event after a cold call or cold email.

These cold calling tips won't take away your fear, but they will help you become a little more successful in this field . However, for your calls to be more effective you need to have quality power dialing software.

Tips on cold calling to be a pro at it.

Focus on the purpose of the call.
Newbies think that phone calls are all about picking up the phone, calling and selling. But it's not. The main purpose of a cold call is to make an appointment, otherwise it will just be hard to sell the product/service.

2. Target the call to your target audience.

You need to direct your call to the right target audience. Research the market with selmo. . And then proceed to research the company and the customer you are going to call.

3. Prepare for the call.

This will organize your thoughts before the call and help you avoid common mistakes at the beginning of the call. And forget to ask questions over the phone like, "Are you comfortable talking right now?"

Don't read the prepared text, but keep it in your head. Be natural.

4. What should be in the call script?

Of course, each script is written specifically for the company. Here is a more general script for a dialogue. Include a greeting, an orientation (mention something about the client), talk about your product or service, and then move on to the dialogue